CU Processes

Home
Measuring Loyalty
Loyalty Benchmark Reports
Credit Union Loyalty Scores
Continuous Processs Improvement
Measurement
Knowledge Transfer & Training
Credit Union Processes
Articles
Links
Contact Dan
Loyalty Benchmark Reports (Continued)

DATE

REPORT

02-23-2010

Consumer Contact releases their recent survey of Canadian banks and credit unions.  Credit unions, with a NPS of 49.1%, had a more loyal base of customers than banks, with an NPS of 40.1%.  Click on The Credit Union Loyalty Factor: More Than Just a Bank to obtain the complete report.

02-16-2010

The American Customer Satisfaction Index (ACSI), www.theacsi.org, reports scores on a 0-100 scale at the national level.  In the fourth quarter of 2009, the credit union industry scored 84, with retail banks scoring 75.

07-01-2009

The Member Loyalty Group released its first quarter Net Promoter Score benchmark results for credit unions.  The results, pulled from surveys among 10,000 credit union members, show the average credit union industry score is 55% - nearly five times that of the average bank NPS of 11%.

04-30-2009

Satmetrix releases the Net Promoter Industry Report 2009 reporting banking institutions saw declines in NPS over the previous year, showing the impact of the current financial crisis on brands that compete in this industry.  Banking had an average NPS of approximately 15 percent, with USAA leading with 89%. This was more than 100 points above the sector's laggard, Citigroup.

04-30-2009

The "2009 Consumer Recommendation & Loyalty Study" by Engaged Marketing of Australian banks showed all major banks had negative NPS scores except for the top performer which was Bendigo Bank with a score of +33%.

02-17-2009

The American Customer Satisfaction Index (ACSI), www.theacsi.org, reports scores on a 0-100 scale at the national level.  In the fourth quarter of 2008, the credit union industry scored 84, with retail banks scoring 75.

04-02-2007

Dr. Laura Brooks reports in A Fresh Approach to Measuring Member Loyalty, that credit unions scored an overall NPS of 54.3%.  The highest credit union NPS was 79.1% and the lowest was 19.6%.

Net Promoter, NPS, and Net Promoter Score are trademarks of Satmetrix Systems, Inc., Bain & Company, Inc., and Fred Reichheld.
Schoenherr Consulting * 10146 Northwind Dr * Indianapolis * IN * 46256 Phone: (317) 915-7501 * www.schoenherrconsulting.com