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DATE
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REPORT
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02-23-2010
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Consumer Contact releases their recent survey of Canadian banks and credit
unions. Credit unions, with a NPS of 49.1%, had a more loyal base of customers than banks, with an NPS of 40.1%. Click on The Credit Union Loyalty Factor: More Than Just a Bank to obtain the complete report.
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02-16-2010
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The American Customer Satisfaction
Index (ACSI), www.theacsi.org, reports scores on a 0-100 scale at the national level. In the fourth quarter of 2009, the credit union industry scored
84, with retail banks scoring 75.
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07-01-2009
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The
Member Loyalty Group released its first quarter Net Promoter Score benchmark results for credit unions. The results,
pulled from surveys among 10,000 credit union members, show the average credit union industry score is 55% - nearly five
times that of the average bank NPS of 11%.
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04-30-2009
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Satmetrix releases the Net Promoter
Industry Report 2009 reporting banking institutions saw declines in NPS over the previous year, showing the impact of the
current financial crisis on brands that compete in this industry. Banking had an average NPS of approximately 15 percent, with USAA leading with 89%. This was more
than 100 points above the sector's laggard, Citigroup.
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04-30-2009
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The "2009 Consumer Recommendation & Loyalty Study" by Engaged Marketing
of Australian banks showed all major banks had negative NPS scores except for the top performer which was Bendigo Bank with
a score of +33%.
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02-17-2009
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The American Customer Satisfaction
Index (ACSI), www.theacsi.org, reports scores on a 0-100 scale at the national level. In the fourth quarter of 2008, the credit union industry scored
84, with retail banks scoring 75.
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04-02-2007
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Dr. Laura Brooks reports
in A Fresh Approach to Measuring Member Loyalty, that credit unions scored an overall NPS of 54.3%. The
highest credit union NPS was 79.1% and the lowest was 19.6%.
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